850 Tsutsui, Masaki-cho, Iyo-gun 791-3120 Ehime Prefecture

Emifull Masaki, Shikoku's largest shopping mall, consists of four areas: Emi Mall, Emi Amuse, Emi Gourmet, and Emi Park. Emi Mall offers a range of over 200 shops and is filled with facilities that are fully accessible for wheelchairs and strollers. There are shops on the first and second floor of the main building and a parking area on the 3rd floor and roof. Visitors can enjoy the themed colors and designs while shopping in comfort. Next is Emi Amuse, an exciting zone featuring the largest cinema complex in the prefecture, Cinema Sunshine, a pet shop called Higo Pet Friendly, a music store and school called Shimamura Music, and amusements like Soyu Forest Hunter and karaoke. At Emi Gourmet, there's EX! Janjaka yakiniku, Yayoiken, the indoor athletic facility Tondemi, and a Namco amusement area. Emi Park can be found on the north side of the main building, and provides a relaxing space for both children and adults to have fun.